1. What are Google Ads?
Google ads are also known as pay per click ( PPC)
Why should we advertise on Google Ads?
Because it shows Ads everywhere ( GDN ) Google Display Network as per relevance and it's a large reach which includes all google product like YouTube, Bloggers, etc
What are the advantages of Google Ads?
Reach more audience
Target audience
Ads on Google Display Network ( GDN )
The top then organic search ( SEO results)
Ads start Immediately in 24 hours
What are the cons of Google Ads?
High Competition
Pay more to be on top results
What is important for effective Google Ads?
Relevance : Your title and description should encourage user to click on your ads
Quality score: If your ad match user intent then you will higher quality score and reach to more users
Landing page: Landing page may be a specific website page which is link to ads and specially design to attract users and capture their information
Important points:
Build focus 5 to 10 keywords
Proper zone and site
Set different budgets as per campaigns
Connect with google analytics
Google Ads term to know:
CPC: Cost Per Click, Pay when user click on ad
CPM: Cost Per Impression, means pay for one thousand Ad impression seen by users
CPA: Cost Per Action or Acquisition, Means pay when user takes action on ads
Example: Signup, Download, Newsletter, Subscribe, Purchase, add to cart, etc
What are Campaign Types?
Search Ads: Text ads
Display Ads: Image-based ads
Video Ads: 30-sec video ads
What is the Click-through rate ( CTR )?
User clicks on ads when it matches there requirement, higher clicks increase click through rate means ad has match the user pain points
What is Conversion?
We have to define goal or conversion of our ads to google, It include Purchase, Signup, Page view, Leads, etc and it's also known as main purpose of our ads
What are the keywords match types in Google Ads?
Broad Match:
If you use broad match on "luxury car," your ad might be displayed if a user types "luxury cars," "fast cars," or "luxury apartments." Google can also match your ad to queries using synonyms – for instance , your ad might display when someone searches for “expensive vehicles,” which doesn’t include any of the terms in your keyword.
Broad Match Modifier:
Search terms that include all words preceded by "+" or a close variant for example " bike repair shop" the phrase related to that particular word "bike repair shop".
Phrase Match:
If your key phrase was "pet supplies," your ad could appear when a user looked for "pet supplies," "discount pet supplies," or "pet supplies wholesale," but not for searches like "pet food," "pet bird supplies," or "art supplies." Since the query can contain text before or after your keywords, there is some flexibility, but you are leaving tons of potential traffic on the table.
Exact Match:
If your keyword phrase was "black sheath ," your ad would only be eligible to show up when a user looked for "black cocktail dress"
Ads Extensions:
Call Extension: Means Ads with calling information
Location Extension: Means Ads with address and time
Offer Extension: Means Ads with offers
App extension: Means Ads to install Application
Google Ads Re-targeting:
To target potential customer not converted yet, through tracking, cookies will follow a user and target again
How to found out Google Ads?
Let's start practical
Google Ads New Campaign
In a address bar type ads.google.com ↩Sign up with your google account
Click on Campaign → New Campaign
Create a Campaign without a goal's guidance → Search
Tick on the Website visits and Phone calls extensions, if required then select App downloads extension after that click on continue.
Targeting and audiences
Locations
Enter another location : Mumbai,Maharashtra,India
then select the above options from Target and Exclude
Budget and bidding
Minimum budget amt. is Rs.500/-
Then click on Save and Continue
Click on Campaign → New Campaign
Create a Campaign without a goal's guidance → Display
Tick on Standard display campaign radio button, give web site name and click on Continue button
Give proper name for Campaign like Online Shopping, Shopping Online etc.
Select Bidding → High Quality Traffic and Budget →500 (Minimum)
Give Ad Group name, select Audience, give Ad Group Bid
Ad Group name then click on New Ad→Responsive Display Ad
Select total 9 images
Logo image : - 1
Landscape images :- 4
Square images :- 4
Give Headlines up to 5 for more reachable information about
our Ad
Give Description up to 5 for more reachable information about
our Ad and Business Name
Select Call to Action Text from More options and select any option as per our requirement then click on Create Campaign
Click on Campaign → New Campaign
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