What is SEO?

SEO (Search Engine Optimization) is the one type of process for Digital Marketing its include the following steps:

1. What is a search engine?

A search engine is a program to find information on the worldwide web through keywords.Examples of Search Engines: Google, Bing, Yahoo  etc.

2. What are the keywords?

A keywords are words used to find information on the search engine.

3. What are the types of keywords?

4. What is Content?

A Content means information on the website in the form of text, Images, Video, Info-graphics, etc. ( Example: Now you are reading my content on what is SEO )

5. What is SERP?

Full of SERP is Search Engine Result Page, SERP shows result found on search engine.

6. What is SEO?

Full form of SEO is Search Engine Optimization

SEO is the name of the process to rank on SERP by organizing relevant keywords and content.

7. SEO process include work?

• Keyword research and planning
• Understand Your Competition keywords
• Plan Content
• Build Your Social Media Network
• Understand Google Analytics.

8. Benefits of SEO?

• Free
• Organic
• Durable
• User-Friendly Websites
• Increased Traffic
• Website Visibility

9. How does search engine work?

10. What is On page SEO and Off page SEO?

On page SEO:

Means SEO process inside the website

• Use SEO-Friendly URLs (Means use keywords in a URL)
• Write a title with the keyword
• Write SEO title with H1, H2, etc tag
• Optimize multimedia with alt tags
• Use keywords in the content
• Use responsive design

Off page SEO:

Means SEO process outside of the website

• Guest posts
• Social Media Marketing
• Back-link from top traffic and relevant website

11.What is Black Hat SEO and White Hat SEO?

Black Hat SEO:

Means all Improper process used in the website to rank in SERP

Example as follow:

• Copied Content
• Keyword Stuffing ( Using all relevant and non-relevant keywords to rank in SERP)
• Cloaking (Differ in content for SERP results and user queries)
• Hidden links which redirect the user to another web link

White Hat SEO:

Means all legal process followed with google guidelines to rank in SERP

• Original content
• Relevant keywords
• Relevant back-links (Web-link to content relevant to learn more )
• Proper relevant Images and video content

Practical:

How to check the organic keyword of websites.

There are many tools below are some examples to practice

Use https://neilpatel.com/ubersuggest/ (Tool check keywords performance)

• Copy the URL of the website 
• Paste it on https://neilpatel.com/ubersuggest/ and search
• You will find the results of organic keywords and much useful information

Check competitor title and Keywords:

Open your competitor website and press ( Ctrl + U ),

then press ( Ctrl + F ) and search for a Keyword, Meta, Title to get more detail information

What is the World Wide Web?

The World Wide Web is also known as the Web, where we get all information by using ( URL ) Uniform Resource Locators

What are Domain and Hosting?

A domain is the name of a website and hosting is a space on a server to save website files and information

How to select the Domain name?

• Keep it short 2 to 3 words
• Research that it should not be someone's trademark or copyright or use by other company ( Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as its logo.)
• Use keywords in domain
• Try to make it attractive with the word combination
• Check social media availability on namecheckr
• Use proper extension:

The extension means the end of your website some examples are:

• com: Is the the most popular form of extension
• co: Is used for many companies
• info: Informational sites
• net: Technical, Internet infrastructure sites
• org: Non-commercial organizations and nonprofits
• biz: Business or commercial use, like e-commerce sites
• me: Blogs, resumes or personal sites

There are many other as per country also example us, uk, eu, etc