1. Importance of LinkedIn:
Showcase your professional profile
Many job opportunities
Received endorsement
Make a business connection
Join professional groups
2. Creating a LinkedIn account ( practical ):
Create Logo and Banner ( Use canva to make banner and logo)
Fill profile information
3. LinkedIn Features:
Connection ( Means following )
Endorsement ( Means approved skills )
Recommendation ( regeneration from colleagues and seniors)
Recruiter
Hashtags ( to extend the visibility of post)
4. LinkedIn Options:
Home ( Main page of all posts )
My Network ( Your connection and groups )
Jobs ( All job updates )
Messaging ( All messages and mails )
Notification ( All notification )
Me icon ( Profile setting )
Groups ( Join new groups to market your business )
5. Privacy option (See practically):
You can set profile visibility means who can see your profile
Profile
Ads ( you'll set limit what advertiser can learn from you )
Communication ( Who can communicate with you )
6. What should we avoid on LinkedIn?
Personal and non-professional posts
Don't add connection which not relevant to your profile
Avoid false information
Don't ignore the messages and connection requests
7. what's important on LinkedIn?
Upload a high-quality and with a correct front profile photo
Keep your profile updated with professional information
Post-professional posts
While adding connection send introduction short message
Keep your connection engaging with proper comment and post
Provide useful updates of your profession
Join groups to be up so far
Keep your profile updated with relevant skills
And maintain proper connections with the professional side
Follow companies and their recruiters
8. the way to create a corporation page? (practical)
Create Logo and Banner
Fill company profile information
9. Important options in company page:
Manage page options
Admin page view
Public URL
View as a member ( Page preview before publish)
Create customs buttons:
Call to action buttons for page
Check activity on page:
Reaction
Shares
Comment
Mention
Groups:
Discover and join new groups
How to create an ads campaign?
Select Objective
Band awareness
Website visits
Engagement
Video views
Lead generation
Website conversion ( Purchase, Download, Registration )
Job application
Target Audience:
Company
Demographics
Education
Job experience
Interest
language
Select Ads format:
Single image ad
Carousel image ad ( 2 or more image in ads)
Video ads
Text ads
Spotlight ads (these personalized ads using profile data to market a suggestion )
Follower ads (these personalized ads using profile data to market company page )
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