Keywords for Campaign

Add keywords to our Campaign click on Tools and Setting → Keyword Planner

 

 

Then click on Discover New Keywords

Type keywords related to our search and click on Get Result button

Now we get a list of keywords related to our search, click on Download Keyword Ideas in Excel format

Sort the keywords by Competition and Top of Page Bid (High Range) then select important keywords and copy them, open Google Ads→click on Add Filter→Keyword Test→and paste keywords in it and click on Apply.

Now select check box of Keyword→Plan→Existing Plan→Select our Campaign Name

Then select an Ad Group→Select our Ad group name, select match type→Phrase Match and finally click on Add Keywords

 

 

Negative Keywords

Tick on check box of campaign then click on Edit→Edit Targeting→Negative Keyword List

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For Negative keywords go to negativekeywordpro.com and search the negative keywords and copy required keywords and paste in Negative keyword list

For keywords creation use mergewords.com tool

https://www.toptal.com/marketing/mergewords